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The sea in general is like a possibility. Beautiful, tempting, but sometimes treacherous. Because you can drown in it if you don’t know how to swim in it. This is also the case with Google search. On the one hand, the client can find what he is looking for, for example your company. On the other hand you can drown in hundreds, thousands or millions of search results (depending on industry and competition).
We will tell you about the possibilities of Google Ads in this article. Enjoy and fruitful reading.
Google Ads or Google AdWords?
It’s actually one and the same, the erstwhile Google AdWords. It has just been renamed. However, what hasn’t changed is that nowadays Internet advertising cannot exist without proper investment in Google Ads. After all, it is “Uncle Google” we turn to when we want to buy a gift for a loved one or when we are looking for an interesting offer for ourselves. We also ask Google for directions. Even when at a party someone asks you a question, we often say “wait, I’ll look it up on Google”. And when something ails us, we first ask the search engine, and only then maybe turn to the doctor. Google and Google Ads are therefore deeper in our everyday life than we think.
What is Google Ads?
It is a system created by Google, which ultimately is supposed to show us what we are looking for and ultimately it is supposed to be the best offer for us. If we search for “good shoes for summer”, Google Ads’ job is to place the shoe store as high as possible in the search results. Because in theory, people won’t look any further. Google Ads therefore bring you customers who are interested in your offer. If you visit shoe sites often, you will notice that shoe ads will also appear on other sites (even if you are now on your favorite sports team’s site). Of course, this is all more complicated and related.
Two types of Google Ads
In Google’s advertising system, we distinguish between:
- Search engine ads
- Ad network ads
Option 1 is simply to have links to our listing appear higher in the search results than the competition.
Option 2 is to “chase” you with banners, graphics and videos. If someone often views pages about good marketing tools then there is a chance that somewhere Callback24 ad will appear to him. Or if he has been to such a site that sells Callback24, then all the more likely he may be shown ads for that Callback24 (if those sites are in Google’s ad network, then remarketing). If you frequently go to bookstore sites then you will be pursued by book ads. So the key to good Google Ads is to make sure that your company’s ads are more visible than your competitors and that they reach the right people.
Google Ads billing
The search engine is all about pay per click (PPC). That is, you pay when someone clicks on your ad and thus enters your store or website. Cost-effective, right? Such ads will appear in the results if the searcher enters appropriate keywords. Example?
- marketing webinars
- good webinar
- Callback24 webinar
- free webinars
- Callback24 on e-commerce training
- webinar
- free webinars
- viewconferences
By typing the above words (professionally phrases”) in Google, you should get links to pages with webinars, online training and most likely with a webinar on CallBack24. In this way, both the organizer of the training with CallBack24 and the person looking for it are satisfied. Again, let me repeat, profitable, right?
How to distinguish Google advertised links from regular ones?
The free ones, i.e. those not advertised by Google Ads, don’t have an “Advertise” sign. If someone invests in advertising they automatically have a better deal than someone not advertising? No, it doesn’t have to be that way. They may just have a capable Google Ads specialist. The truth is, however, that no one will buy a product that they don’t know exists.
Google Ads advertising also doesn’t mean that only the wealthiest are the most visible. Yes, spending on advertising is important, but Google also pays attention to the quality of advertising, quality of the site, location, etc. A good offer, with a good website is therefore better and cheaper to promote.
As they say: you can’t fool Uncle Google if he knows what you are looking for…
Well, they don’t say that, but we believe that you will after you read our article. Because you have to believe in the power of Google Ads, and then see for yourself. Anyway, that’s probably what you’re doing because you’re on our site. You’ve been looking or searching for valuable ways to advertise and you’re here with us.
That’s where your customers are!
The effects of such advertising will also be valuable, and these are completely measurable. Do you know that almost 95% of people with access to the Internet use Google? Your customers are among them. Using Google Ads you can be sure that you are not reaching everyone, but the right target group. You can also respond in a timely and effective manner or leave the ads to run automatically.
What do I need to take care of with Google Ads?
Remember to choose the right keywords, choose the target (Sales, Search Engine Traffic, Potential Customers). Also, take care of the very page that your potential customer is supposed to go to. Proper targeting is essential. You will also learn what you need to take care of with Google Ads during our March webinar. The training will be free, and you can turn the benefits of it into effective action for your business – you’ll make money on it, so again I’ll say, profitable, right?
What do our “callback webinars” look like?
You can find out by going to the “Webinars” link. In January this year, Wojciech Bizub and Krystian Stefański talked about how to increase online sales in 2021, and in February Dominika Wawryniewicz and Mateusz Wróbel discussed how to set up and run your own online store in 2021. During the March Google advertising training, you’ll also learn how to choose keywords, keep your messaging consistent, present your offer in an enticing way and increase sales, so you’ll just know how to create good ads. Here’s the lead generation that will bring your business to life! And when you have customers coming to you through doors, windows and Google ads, you’ll need Callback24 to handle that many inquiries. You can read more about it in our other articles or at „How Callback24 works”. And Google Ads service? Check out what itDesk marketing agency can do for you in this regard.
Content Marketing Specialist
