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Callback24 for Marketers
Running marketing campaigns, you know that for a client, what matters the most is the outcome. Almost every marketer has been in a situation where, when discussing cyclical reports, the results from analytics didn’t match the client’s results, feelings, or opinions.
On average, call tracking with Callback24 allows reporting of 50% more conversion in Google Analytics.
10 reasons why Callback24 is dedicated to marketers:
1
Increase calls by up to 30%
By enabling widgets, pop-ups and exit pop-ups on your website, you will increase the number of incoming calls by almost 30%.
All callback calls will be registered in the web dashboard and Google Analytics. You can report them to clients. A client can also see them in the dashboard. You can tag calls, for example with the names of campaigns, allowing the client to see how many calls result from your work.
2
Increase shopping cart value by 169%.
In a music store, that belongs to one of our clients, Callback24 increased the shopping cart value by 169% in just three months.
What affected it?
Clients were buying more expensive products when they asked a quick question about them. The seller also had a chance to sell more complementary products.
3
Acquiring even 1000 additional leads
Callback24 is effective not only in e-commerce but also in industries generating leads, like HR. If you are running campaigns for this industry, get to know our tool.
Callback24 generates around 1000 leads, increases conversion rate, and reduces lead acquisition costs.
Callback24 is used by agencies like AB Job Service and Flexcraft.
4
Analysis and work verification of salespeople
Today, a manager/firm owner can check how effectively his/her salespeople work, and if they contact leads acquired by a marketer. Thanks to call tagging, a marketer knows how many clients call a firm, where they come from, and which of them are sales calls.
5
Call systematisation in a firm
Callback24 organises incoming, outgoing and callback calls. Each is registered in the Callback24 dashboard, with information about a call source, consultant, and the date when the call was made. Based on this analysis, a marketer can show how many calls were made thanks to his work.
6
Reporting up to 50% more conversion
Callback24 allows reporting of telephone inquiries from the campaigns you run. Until now, you could identify such aims as purchasing, filling in a form, signing up for a newsletter, downloading a file, and entering data. When someone called, your client didn’t know whether this call was from a recommendation, Google, Google Maps, or your website. Now it is possible. Callback24 will help you report up to 50% more phone calls.
Analytics allows you to measure particular aims such as:
- clicking on the widget
- sending contact requests within 15 seconds from a pop-up
- call planning from the pop-up
- showing the whole phone number on a website
- Call tracking – hover over the phone number
- call tracking – click on the phone number
Thanks to Callback24 you can report events – it wasn’t possible to do so until now.
7
Reliable assessment of campaign effectiveness
With Callback24, you can report the effects of campaigns to clients by accessing a tool that precisely shows how the campaigns you run generate telephone enquiries.
Next, we present the optimisation effects of a campaign on one of our clients that uses Callback24.
- 45% CPA reduction
- 23% CPC reduction
- 53% increase in phone inquiries
- Providing more leads with a lower advertising budget. The client didn’t need more leads due to the limited workforce.
Callback24 generates more conversion (people call customer service 3x more often than they fill out a form).
Leads, that you will receive, will show a characteristic pink board, that a client will associate with the effectiveness of the campaigns you are running.
8
The ability to acquire leads from Facebook campaigns
Integration with Facebook Lead Ads allows you to return calls acquired from forms within 15 seconds.
It gives a marketer answers to questions like ‘How many clients do we acquire from Facebook’; ‘How much does it cost per lead, and ‘Is this campaign effective.’
9
Functions you will use
integration with Google Analytics
integration with Facebook Lead Ads
integration with Facebook Pixel
10
Support from the Callback24 department
We are open to an affiliate partnership and provide cross-marketing.
We can offer integrations, additional functionalities, campaigns in social media, mailings, webinars, interviews, and a place in Catalogue for Partners.
We also help in the implementation of the tool for clients.
For people that work in marketing, we have prepared
Affiliate Program.
Are you a marketing agency or web developer
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