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Call tracking with Callback24 allows you to report on average 50% more conversion in Google Analytics. Here’s a quick guide on how to implement call tracking in your business.
Create an account in the Callback24 Panel
Click here to create your account at Callback24 Panel
Create a service
Enter address of the webpage on which you will implement Callback24 widget (after creating an account, system will automatically take you to the Services tab).
Integration with Google Analytics
Go to Integrations → find Google Analytics integration → select integration method → Save changes.
Integration via Google Analytics Script installed directly on the site
If you have installed analytics directly on your website, go to the paragraph Goal configuration in Google Analytics.
Integration via Google Analytics Script installed with Google Tag Manager
To send callback data from Callback24, follow the instructions:
Download Callback24 tags to GTM!
1. Download and unzip the file.
2. Import the tags to GTM (Google Tag Manager) → Admin → Import Container
3. Import settings.
You have to set the Google Analytics code in the tags (GTM calls it Google Analytics settings by default).
4. Publish the container.
5. Check if tags related to Callback24 are being activated (‘Preview mode’ – next to ‘Submit’ button):
How to add objectives in Google Analytics?
Click on the link below and select the appropriate Google Analytics account.
https://analytics.google.com/analytics/web/template?uid=mTo-HZzrSuGIxN-t8OMIEQ
Targets that can be imported:
Select the targets you want to track:
Objectives related to interactions in the Callback24 widget and pop-up:
- open widget (callback24.io) – click on the widget
- calls from website (callback24.io) – send a contact request within 15 seconds from a pop-up
- scheduled calls (callback24.io) – schedule a call from a pop-up
Objectives related to interactions within the phone numbers visible on the site:
- call tracking (unmask phone number) – displaying the full phone number on the page
- call tracking (hover on phone number)
- call tracking (click on phone number)
Pro Tip
If you are conducting Google Ads campaigns, make sure to import the newly created objectives into your Google Ads dashboard. The campaigns will have more data to optimize.
Summary
If we have information about the leads obtained from phone calls, we gain full data about conducted marketing activities, the possibility of conducting more effective optimization, and a better to manage the advertising budget.
Do you need help with the integration? Ask for free consultation!
