How does call tracking help marketing agencies?

TL;DR

• Marketing agencies can use call tracking to track the progress of their marketing campaigns and optimize results.
• Call tracking allows agencies to see how many people are calling in response to a particular campaign, and also track the progress of the calls. This information can be used to adjust the campaign as needed and ensure that it is meeting its objectives.
• There are a few things you can do to make sure your calls are tracked accurately, such as checking your business phone number, using lead capture forms, and using data-tracking tools like Google Analytics.
• Call tracking can help you see which keyword campaigns are driving quality leads that result in customers, so you can optimize your keyword list for better results.
• There are many popular integrations for call tracking services available, including Salesforce CRM, Zapier, Google Analytics, Slack, and more.
• Callback24 offers many features to companies, one of which is call tracking.

If you’re an agency that relies on phone calls as a key part of your marketing strategy, then you know how important it is to be able to track those calls. But what’s the best way to go about it?

There are a few different options when it comes to call tracking, but they all essentially boil down to two main methods: using a dedicated call tracking number or using call tracking software. Each method has its own advantages and disadvantages, so it’s important to weigh your options before settling on one. For example, dedicated call tracking numbers can be more expensive than call tracking software, but they may also provide more features and flexibility.

Ultimately, the best method for you will depend on your specific needs and budget. But regardless of which method you choose, call tracking for agencies can be a valuable tool for any of them that relies on phone calls to generate leads and close deals.

What is call tracking?

Call tracking is a specialized telephone service that helps businesses track and manage inbound and outbound calls. By tracking calls, businesses can determine which marketing campaigns or channels are generating the most calls, and then route those calls to the appropriate sales or customer service representatives. Call tracking services can also provide detailed information about each call, including caller ID, duration, location, and more.

Benefits of call tracking

There are many benefits of call tracking, including:

• Improved customer service

By tracking phone calls, businesses can identify patterns and problems in the way they handle customer inquiries. This information can be used to train staff and improve overall customer service.

• Increased sales

By analyzing calls, businesses can identify sales opportunities and optimize their marketing strategies to close more deals.

• Improved ROI

Call tracking allows businesses to measure the return on investment (ROI) of their marketing campaigns by attributing phone calls to specific marketing efforts.

• Fraud prevention

Call tracking can be used to prevent fraud by identifying and flagging suspicious calls.

Encourage team compliance

Team compliance with call tracking is essential for an effective sales process. By recording and monitoring calls, you can identify areas of improvement and ensure that your team is following best practices. Here are a few tips to encourage team compliance with call tracking:

1. Make sure that everyone understands the benefits of call tracking.

Explain the importance of recording calls and monitoring performance and encourage employees to give feedback on the call tracking system

2. Set up a system that makes it easy to track calls and monitor performance.

Make sure that the call tracking system is up to date and accurate and provide training on how to use the call tracking system

3. Encourage employees to give feedback on the call tracking system

Reward employees for using the call tracking system effectively, and keep the lines of communication open between the sales team and the call tracking team. Conduct regular audits of the call tracking system and take action if there are any problems with the call tracking system.

How can I make sure my calls are tracked accurately?

There are a few things you can do to make sure your calls are tracked accurately:

1. Check the business phone number

Make sure your business number is prominently displayed on your website and marketing materials. This will ensure that potential customers know how to reach you and that their call will be properly logged.

2. Use lead capture

Use a lead capture form on your website. This way, you can track which leads came in from what source, and you can also log the details of the conversation.

3. Use a data-tracking tool

For example, use Google Analytics. This can help you see which marketing campaigns are driving phone calls, and it can also give you insights into how those calls convert into business leads.

Call tracking can track keywords campaigns

With call tracking, you can see which keyword campaigns are driving quality leads that result in customers. This information can help you optimize your keyword list for better results.

You can also see which keyword ads are not performing well, so you can eliminate them from your campaigns. Call tracking is a valuable tool for any business that wants to track the effectiveness of its keyword campaigns.

By recording and analyzing calls that are generated by your keyword ads, you can get insights into which keywords are driving quality leads thanks to keyword tracking.

Call tracking integrations

There are many popular integrations for call tracking services. Here are a few of the most popular:

1. Salesforce:

This popular CRM integrates with many call tracking’s, making it easy to track and manage customer calls.

2. Zapier

Zapier is a popular automation tool that allows you to connect different apps and services together. Many call tracking’s offer Zapier integrations, making it easy to automate tasks like call logging or recording.

3. Google Analytics

Google Analytics is a popular web analytics tool that can be used to track website visitors. Call tracking often offers integration with Google Analytics, making it easy to see how your calls are performing.

4. Slack

Slack is a popular communication tool that allows users to chat and collaborate in real time. Many call tracking offers Slack integrations, making it easy to receive notifications or even recordings of calls directly in Slack.

Call tracking for a marketing agency

A marketing agency needs to be able to track the progress of its marketing campaigns in order to optimize results and ensure that they are on track to meet its goals. Call tracking is one way that agencies can do this.

Call tracking allows one to see how many people are calling in response to a particular marketing campaign, and it also allows them to track the progress of the calls. This information can be used to adjust the marketing campaign as needed and make sure that it is meeting its objectives.

Setting up your clients’ Call Tracking Accounts to track calls from Offline Advertising spending in Print, Radio, and TV

If you’re running Offline Advertising campaigns for your clients, it’s important to track the effectiveness of those campaigns. Call Tracking can be a great way to do this, and setting up Call Tracking Accounts for your clients is easy with most providers.

To get started, you’ll need to gather some information from your client. First, you’ll need to know what kind of Offline Advertising they’re running – Print, Radio, or TV. You’ll also need to know the phone number that will be used in the campaign, as well as the URL that will be used (if applicable). Once you have this information, you can set up an account with most Call Tracking providers.

Most providers will give you a tracking number to use in your campaign. You’ll then use this tracking number in place of the client’s regular phone number. When someone calls the tracking number, the call will be forwarded to the client’s regular phone number and the provider will track the call.

You can usually access reports from the Call Tracking provider that will show you how many calls were made, how long each call lasted, and other information. This can be helpful in determining which Offline Advertising campaigns are most effective for your clients.

How do I structure my data for tracking?

There is no one-size-fits-all answer to this question, as the best way to structure your data for tracking will vary depending on your specific needs and goals. However, there are some general tips that can help you get started:

1. First, think about what information you need to track in order to effectively manage your agency. This may include data such as client contact information, project deadlines, invoices, and more.
2. Once you know what information you need to track, decide how you will store this data. There are many different ways to do this, such as using a spreadsheet or database program, creating a custom system, or using an off-the-shelf software solution.
3. Once you have decided how you will store your data, make sure to create a system for regularly updating and maintaining it. This will help you ensure that your data is accurate and up-to-date, and will make it easier to track over time.
4. Finally, remember to keep your data organized and easy to access. This will make it simpler and faster for you to find the information you need when you need it.

Call tracking services

There are a variety of call tracking services available, each with its own features and pricing structure. Some call tracking services are designed for specific industries, such as real estate or automotive, while others can be used by any type of business.

How to choose the best call tracking software?

There are a few things to consider when choosing the best call tracking software.

1. What is the most important?

First, you’ll want to decide what features are most important to you. Do you need something that can track calls made from multiple phone numbers? Are you looking for software that can help you manage your call log and recordings? Once you’ve determined which features are most important to you, research different call tracking software options to find the one that best fits your needs.

2. The ease of use

Another thing to consider is the ease of use. You’ll want to find software that’s easy to set up and use so that you can start tracking your calls as soon as possible. Look for software with a user-friendly interface and clear instructions on how to set it up and use its features.

3. The price

Finally, consider the price. Call tracking software can vary widely in price, so it’s important to find something that fits your budget. Don’t be afraid to compare pricing and features side-by-side to find the best value for your needs. With a little research, you can find call tracking software that’s both affordable and packed with the features you need.

As a business owner or marketing manager, you know how important it is to track your marketing efforts. After all, how can you tell if something is working if you don’t measure the results? Call tracking provides that much-needed marketing clarity by showing you exactly which marketing campaigns are generating phone calls and conversions.

Mobile apps for call tracking

There are a few tracking platforms that have mobile apps. This can be helpful if you want to track your calls on the go. Some of these include:

• CallRail
• Invoca
• Grasshopper

Each tracking platform has its own unique set of features, so be sure to research which one would be the best fit for your needs. Some of them even offer free trials, so you can test them out before committing to a paid subscription.

Callback24 – our solution

Callback24 also has call tracking option as one of the features because we offer many more to companies based on communication through phone calls. Callback24 is an intuitive tool that prevents missed calls and losing clients. By installing the widget on your website you allow clients to leave a phone number and ask for a call – immediately or later at the right time for them.

Your client will talk with human, not a robot. When you download our application on a mobile phone, you can assign your consultants to their phone and the application will ring on each phone. The consultant who will be on the phone will accept and take the call.

Additionally, you will now follow phone conversions thanks to call tagging and have access to the solutions such as call tracking and call recording. You have the ability to listen to the calls made by your team and thus improve them and gain more new customers.

Summary

Call tracking solution is good for marketing agencies and will help them optimize results and create more effective campaigns. There are much software that can be used to track calls, one of them is our tool – Callback24 which can help you track leads by calls and track the progress of different campaigns and how good is your overall performance of the marketing channels.