0
AB Job Service
How did we acquire 958 additional leads and lower our CPA by 36%?
Additional leads
%
Reduced CPA
What does AB Job Service do?
AB Job Service offers employment in a variety of positions, including warehouses, construction sites, HR departments and the manufacturing, industrial, and horticultural fields.
AB Job Service has provided high-level employment to thousands of people in Poland and abroad. After a year of using Callback24, the company noticed a significant increase in the number of new leads, a reduction in costs and an increase in conversion rate.
How the company functioned before the implementation of Callback24
Before Callback24 was introduced on abpraca.pl, customers could only contact the company via forms available on the website. As such, the time required to gain new leads was much longer compared to what was observed after the introduction of Callback24. Instead of waiting for an answer from the form, interested parties talk to a company representative within seconds.
What has changed after the introduction of Callback24
We observed measurable effects of the system implementation, which brought the company hundreds of additional leads and a 56% increase in conversion rate. In a little over a year, the tool grew our previous conversion rate from 3.2% to 5.01%. However, when the company decided to work with Callback24, the goal was to acquire more leads alongside increasing the conversion rate. Calls were made much faster and were answered more often. Callback24 also resulted in AB Job Service attracting nearly 958 additional leads during the year, and the cost of acquiring them dropped by 36% compared to previous solutions.
How do recruiters and candidates rate Callback24?
With Callback24, we know how many of our clients want to contact us quickly, so we can call them back as fast as we can. Last year, we acquired hundreds of new leads and significantly reduced their acquisition cost.
This method is much more efficient than online chat, forms, or e-mail because the client can count on effective service. This way, there is no possibility of being overlooked. The lead won’t end up in the pile ‘for later’, but it is immediately assigned to someone who will take care of it.
Do you want to increase the effectiveness of
of your employment agency?
Try Callback24
Customer stories
Read about our customers’ experience with Callback24. Find out what benefits callback and call tracking have brought to them.
